Case Study: Blogs Influence Consumer Purchases More than Social Networks

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This is the first in a series where I will highlight New Media case studies which seek to bring a deeper understanding of how blogs, povdcasting, ideo sharing and more are changing business today.

Thanks to Social Media Expert, Chris Brogan, for sharing his excellent collection of Delicious bookmarks to get this series started.

Blogs Influence Consumer Purchases More than Social Networks

The number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences their purchase decisions, playing a key role in ushering them to the point of actual purchase, according to a BuzzLogic-sponsored study, reports Retailer Daily.

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Slides: Douglas speaks on New Media at DevLearn 2008

I had a great time at DevLearn 2008 and the Adobe Learning Summit last week. Here is my New Media presentation from the conference. I also gave a all-day Podcasting Workshop the day before the conference.

Here are the slides from that presentation in PDF format.

Download: Many-to-Many Media from DevLearn 2008

Audio: Douglas speaks on New Media at DevLearn 2008

I had a great time at DevLearn 2008 and the Adobe Learning Summit last week. Here is my New Media presentation from the conference. I also gave a all-day Podcasting Workshop the day before the conference.

Listen: Many-to-Many Media from DevLearn 2008

Next Meeting – December 2 @ Phillipe, The Original

RSVP via Upcoming.org

When and Where:

Tuesday December 2, 2008 from 7:00pm – 9:00pm

Phillipe’s
1001 N. Alameda
Los Angeles, California 90012

Join us for our December meeting and enjoy a hot French Dip sandwich, too. Phillipes is accessible by public transit, is a short walk from Union Station and also has free parking if you drive. We’ll grab one of their long tables and talk New Media while we nosh.

New Media Interchange is a group dedicated to bringing the power of New Media to everyone.

While we talk New Media Technology, out goal is to help everyone use New Media tools in their life and business, regardless of how technical they might be.

New Media is about delivering your message to your audience and New Media Interchange can show you how. Meet high-tech workers and fellow business people from almost every business area imaginable.

Bring your most pressing New Media questions and we will get them answered!

Douglas speaks on New Media at DevLearn2008

I had a great time at DevLearn 2008 and the Adobe Learning Summit last week. Here is my New Media presentation from the conference. I also gave a all-day Podcasting Workshop the day before the conference.

iPod Ready Video

New Media Interchange Phoenix Launches at PodCampAZ

New Media Interchange Founder, Douglas E. Welch and Phoenix Chapter leader, Evo Terra announce the launch of New Media Interchange Phoenix and then hold a New Media Question and Answer session at PodCampAZ, held in Phoenix, Arizona on November 1-2, 2008.

Listen: New Media Interchange Phoenix launches at PodCampAZ

In the New Media Interchange session.

Originally uploaded by dr.coop

Links:

• PodCampAZ.org
  
• New Media Interchange
• New Media Interchange Facebook Fan Page

In the New Media Interchange session.

In the New Media Interchange session.

Originally uploaded by dr.coop

Douglas E. Welch and Evo Terra present on New Media Interchange at PodCampAZ in Phoenix, Arizona.

This was the kick off for the Phoenix chapter of New Media Interchange.