Case Study: Retailers Turning to Facebook

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This is the second in our series of case studies about New Media. Today, retailing and Facebook. Are you using Facebook for your business? Why or Why not? Leave your comments below.

From Social Media Optimatization…

Retailers Turning to Facebook

Not surprisingly, Facebook is the social media site of choice for many US online retailers, judging by an August 2008 study by Internet Retailer and Vovici.

What is surprising, is the low number of retailers who are using social networking sites to reach consumers. And these are online retailers, people who know and understand about the Internet, or at least should.

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