News: Gary Vay•ner•chuk Turns His Internet Celebrity Into A Seven-Figure Book Deal

Interesting story on turning New Media success into traditional media dollars.

Gary Vay•ner•chuk Turns His Internet Celebrity Into A Seven-Figure Book Deal

from TechCrunch by Erick Schonfeld

Garyvee (aka Gary Vay•ner•chuk) is crushing it. The wine retailer-turned-video-blogger is cashing in his Internet fame for a seven-figure, 10-book deal with HarperStudio. That comes to at least $100,000 per book, which is decent for first-time an unproven author, but he is going to have to hustle to keep up the interest for ten books. His first one comes out in September, and is called: Crush It! Turn Your Passion into Profits in a Digital World.

One thing Vay•ner•chuck has going for him is a built-in audience he cultivated one e-mail at a time, starting with his his popular video wine blog, Wine Library TV. Then he started branching out beyond wine into marketing, motivational speaking, other Web video shows, wine-review site Corkd, and even T-shirt search (because everyone is always looking for a good T-shirt).

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