New Media Interchange

News: Lend Me Your Ears: Advertisers Begin To Target Podcasts

Lend Me Your Ears: Advertisers Begin To Target Podcasts
BY PETE BARLAS
INVESTOR’S BUSINESS DAILY

Posted 6/20/2008

Podcast audiences have branched out far beyond just geeks. And advertisers are starting to like them, too.

After having placed ads with Web sites and search engines, more advertisers are starting to spread their ad dollars to audio and video podcasts in an attempt to reach certain consumers.

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