From Careers in New Media and Podcasting by Douglas E. Welch
In my on-going effort to show everyone how new media can help them in their business, career and life, I am often meet with skepticism and resistance. Years ago, the Internet created a huge opportunity for everyone to create their own media and, for the first time ever, easily distribute directly to their audience. Still, despite the relative popularity and success of sites like YouTube, only a fraction of the population creates media, despite the obvious benefits.
More and more I am inclined to ask, “What are you waiting for?” In that regard, I offer some typical excuses for not using new media and, hopefully, a few good answers that might give people a reason to adopt new media as one of their tools.