My favorite coffee place, M Street Coffee, (where I am sitting as I write) is starting to use New Media to raise their visibility. This video went live on their site last night and was also placed on their Facebook page. It is well-produced and really helps to give a feeling for the shop and the folks that work there. Check it out as a Real World Example for how to use New Media in your business.
Click the image to visit the web site and view the video.