New Media Interchange

New Podcasting Study – “Podcasting Goes Mainstream”

eMarketer.com has anew podcasting study out and has placed a summary of the complete study, Podcasting Goes Mainstream ($700!?!?) on their web site. Below are some interesting estimates of podcasting growth through 2013.

…The podcast audience has grown, too, and eMarketer projects that growth will continue at least through 2013, when there will be 37.6 million people downloading podcasts on a monthly basis, more than double the 2008 figure of 17.4 million.-

As a percentage of Internet users, podcast downloaders will grow from 9% in 2008 to 17% in 2013…

I have said that podcasting would break through some day and always reminded folks it is only 5 years old. Hopefully this marks the turning of the tide.

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