New Media Interchange

A Singer/Songwriter makes good use of New Media

Singer/Songwriter Matthew Moran has figured out that New Media can bring him some big benefits. He has a full featured web site at and has recently started streaming most of his live shows.

Matthew understands that one of the most important things he can do for his music and his career is allow people to hear it, like it, buy it. It doesn’t matter if they join him live at a venue or watch remotely over the Internet, it only matters that they are exposed to his music.

I am often fond of saying that “music/books/scripts don’t sell themselves in a drawer!” People have to see/read/hear your product in order to decide whether it is something they might buy. Your job is to offer this exposure in as many was as possible. You need to provide people a way to stumble upon your work — whatever form it might take.

Check out Matthew’s site for links to his live streams, recorded video, music samples and more. Even better, buy his CD or attend a live performance and show him you appreciate his work.


Filed under: Case Study, Community, Events, Live, New Media, News, Real World Example

One Response

  1. […] A Singer/Songwriter makes good use of New Media […]

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