New Media Interchange’s “Get Read. Get Heard. Get Seen.” Initiative
Every blogger, every podcaster, every online video producer has, at one time or another, said “I could do better than that!” while watching mainstream or broadcast media. The fact is there are New Media productions that are far better than some of the current fare seen on network and cable television, heard on mainstream radio or read in the mainstream press.
The technical issues of producing quality New Media have been long overcome. Shows can be produced in high-definition video and high-quality audio using little more than consumer camera and recorders and the equipment that is built-in to most computers today. Skill and craft can be learned over time, with many producers already approaching, if not exceeding, broadcast quality.
What New Media producers truly need today is exposure — a way to bring their work to a mainstream audience, wherever they might be. While the Internet allows producers to break free of the distribution stranglehold of mainstream radio, television and press, they are still encumbered by the lack of an easy method of getting their shows in front of a mainstream audience, on the devices they already use. Lack of technical knowledge and inertia insure that mainstream media is all that most people will ever know. It is time for New Media to takes its place among the old and stand as a worthy successor to the mainstream media with whom many of us grew up. It is time to bring New Media into everyone’s home as a peer to current mainstream media.
New Media isn’t just “Amateur Hour” as Steve Jobs called it in his recent speech introducing the new AppleTV. People want mainstream Hollywood entertainment only because their exposure to alternatives has been severely llimited by technology and inertia.
The New Media Interchange “Get Read. Get Heard. Get Seen” Initiative is the first step in this process. New Media Interchange has always sought to assist New Media producers in gaining the knowledge necessary to produce New Media. Now, NMI is reaching out to help producers get their work to the largest audience possible.
What are your ideas?
The NMI “Get Read. Get Heard. Get Seen” Initiative is designed to get your New Media projects to the largest audience possible, using both existing and new methods/existing and new media.
The first stage in this process is collecting and brainstorming ideas on how this might be accomplished. Then, together, we can pursue the best of these ideas in a coordinated fashion.
In this initial phase, we are looking for all ideas no matter how crazy they might seem. New Media itself seemed crazy only 5 years ago, so who knows what might be possible in the next 5 years. This is your chance to expand the meaning, influence and reach of New Media beyond its limited roots.
Many of us have connections to, and knowledge of the mainstream media systems. This knowledge is paramount to finding ways to merge mainstream and New Media to produce the next generation of media and better serve future audiences. NMI looks to you to provide your skills, your knowledge and your energy to this initiative to serve both yourself, your fellow New Media producers and your potential audience.
Are you interested in pursuing NMI’s “Get Read. Get Heard. Get Seen” Initiative?” Join this new NMI Mailing list — Get Read. Get Heard. Get Seen. This mailing list will be dedicated to this specific initiative so as not to overburden the main NMI mailing list. There we can explore all the possibilities and also coordinate action on those ideas we find most interesting.
Join New Media Interchange’s “Get Read. Get Heard. Get Seen.” Initiative and help bring the power of New Media to everyone — producers and audience alike!
Filed under: Community, New Media, News