New Media Interchange

MediaCampLA is in the planning stages — Become an organizer!

New Media Interchange is a partner for MediaCampLA…

Mediacamp logo sm

Following my successful founding of CareerCampLA and CareerCampSCV, I am moving forward with another unconference idea I have had for a while — MediaCampLA.

This unconference will focus on New Media of all sorts including online video sharing sites, podcasting and social media like Facebook, Twitter and more. I have attended many New Media conferences over the years, but it always seemed odd that Los Angeles — the main hub of entertainment in the US — didn’t have its own conference. There are so many people that could greatly benefit from such a conference — both in entertainment and other businesses — so I wanted to develop some sort of event here in my own backyard.

Having attended several BarCamps and other unconferences, I am sold on the concept of a conference organizing and structured by its attendees. Instead of calling in the typical A-list speakers, unconference draw on the large amount of amazing talent and information that exists locally. It provides a space for the underseen and underheard people to start sharing their message. Often these messages turn into something much larger, but these people and their ideas need the opportunity to be heard and spread. MediaCampLA hopes to provides a platform that allows for creation of “The Next Big Thing!”

If you are interested in helping to organize MediaCampLA, you can join the mailing list for MediaCampLA and check out he MediaCampLA blog. We are also on Twitter at @MediaCampLA and Facebook.

For more information, read What is MediaCampLA?

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Filed under: Events, New Media, News

News: YouTube Now Lets You Remove its Logo From Video Player – For Better or For Worse

Just saw this news via Matt Arevalo on Twitter.

Some of my consulting clients have been reluctant to use YouTube for video hosting, despite their being several advantages, mainly due to the YouTube branding on the video player. Perhaps this will offer them a bit more encouragement. — Douglas

YouTube Now Lets You Remove its Logo From Video Player – For Better or For Worse

By Marshall Kirkpatrick / June 9, 2011 1:51 PM / 0 Comments

In a small but significant move this afternoon, Google’s YouTube announced two new features that will make it all the more attractive to serious video publishers: HD preview images and the ability to remove the YouTube logo from the player.

Online video is growing fast and business publishers have a lot of choices for places to host their video. YouTube has scale like no one else – but it’s not been quite as classy as some other options. The ability to remove the YouTube logo by simply adding ?modestbranding=1 after the URL in a player embed code is both generous and wise. All for free!

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Filed under: New Media, News

Elsewhere Online: Opportunity is the chief ROI of social media

“…opportunities are the chief currency of social media. These opportunities can be social, life-enhancing or monetary, but it is the opportunity itself that is the dollar bill of today’s society.”

From Careers in New Media

As the social media world matures the discussion surrounding it has become all about ROI (return on investment). How many followers do I have? How many subscribers? How many viewers? And finally, how much money am I making. There is a lot being lost among all the talk of Klout scores, Twitter Influence and Facebook Likes. For me — and I would guess for most people who aren’t making a living working in social media itself — opportunities are the chief currency of social media. These opportunities can be social, life-enhancing or monetary, but it is the opportunity itself that is the dollar bill of today’s society.

Quality, not quantity

The problem with social media, and traditional media for that matter, is that we are constantly looking for that one metric, that one measure that “proves” just how important we are. We are frustrated by not knowing something and not knowing just how popular or productive we are irks us to no end. We jump from service to service looking for the magic bullet that will explain our place in the social media universe. What a sad and sorry lot in life. It is this search that leads to Twitter spam, endless begging to “Like Me on Facebook” and social media pyramid schemes that are nothing by mutual, mental, masturbation.

There are countless articles available that seek to prove that the number of followers does not equal influence — that it is the quality of those you interact with, rather than the quantity, that is most important. In some ways I believe this myself. While there is a certain number of people (I guess at around 150) that can turn into a self-generating conversational group, it is the quality of what these people are saying that is important.

For myself, this is exactly how I choose who to pay attention to online. No matter how nice they might be as a person, or how well-known, if what they are sharing online doesn’t have value for me, I do not follow. If I can find their information in a hundred different places i.e. celebrity websites, I do not follow. They may be writing amazing things about knitting or programming or horse care, but if it doesn’t have value to me, I do not need to clutter up my online living room with it. I look for the under-seen, the under-heard, the people who have really neat things to say regardless of how well-known they are.

Opportunities

After immersing myself in the social media world for years now, including writing and consulting about it, I have come to believe that “the opportunity” is the only social media currency that matters. If you want to measure the ROI of your social media interactions, watch closely for the quantity, and quality, of opportunities it brings your way. These opportunities can range from the very personal to the very public, from high personal value to high business value and everywhere in between.

If your social media goal is to meet and work with interesting people, “the opportunity” might be finding these people online and then meeting them in person. You might even find yourself collaborating with them on a project. If this is your goal, then it has much higher ROI than someone Liking your Facebook page or following you on Twitter. In this case, social media was the tool you used, but the opportunity for collaboration was, by far, the biggest benefit. For me, one, great collaborative partner outweighs a score of social media follows. It is a much better metric for measuring your success and influence than any other score you can find.

If, on the other hand, your social media goal is to sell as much product as possible, your “opportunities” might take a different form. Sure, you can count sales and dollars (which are really just a different kind of opportunity) or you can judge your success on the other opportunities these sales bring to you. Perhaps more sales means you can expand your store, expand your influence, expand your lifestyle. This is the true goal and measure you need.

Too often we get caught up in keeping score of those things that don’t really matter. This is where I think that social media goes most astray. We focus so hard on the numbers — the followers, the likes, the sales — that we start doing things we might not do otherwise. We spam our friends. We scam our customers. We shout so loud and so long that, after a time, no one wants to hear anything we have to say. In some extreme cases, we can even cross the line into illegal activities like fraud and embezzling. If the social media numbers are all that is important, then some will do almost anything to achieve them.

Time for a change

It is time to reevaluate our relationship to social media and being to realize that it isn’t something apart from our lives, but instead an integral part of our lives. We need to stop chasing the illusive rainbow of social media metrics and instead focus on how it effects our lives. We need to look at the opportunities is brings to us each day and evaluate our actions accordingly. These opportunities may be small and personal or grand and corporate, but they are the true currency of social media. In this way, the act of meeting an amazing and interesting person can carry as much weight as landing a huge contract — a short, deep, amazing conversation takes on as much value as investment in your startup. Social media can mean many things to many people, but opportunities, in all their forms, can be seen as a true benefit — a true ROI — by nearly everyone.


Do you have questions or comments on this topic? Please leave a comment using the link above.

 

Filed under: New Media, Opinion

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