Douglas E. Welch was part of this panel a few weeks ago at the Writers Guild of America West here in Los Angeles. You’ll find his section around the 36 min point as well as during the small group discussions after the panel proper, but the entire panel is worth a watch.
Here is the info from the WGA web site…
“TOOT YOUR OWN HORN: SELF-PROMOTION IN THE DIGITAL AGE”
In these challenging times, it is imperative that writers take control of their own careers. Be proactive, “do it yourself,” especially regarding publicity and marketing. Technology has swiftly changed, providing writers with new avenues to promote themselves and their work. Have you tapped in?
A DIY panel features publicist Henri Bollinger, president of the Entertainment Publicists Professional Society, discussing personal publicity vs. when to bring on a “professional”; screen and TV writer/author/award-winning columnist W. Bruce Cameron (8 Simple Rules, A Dog’s Purpose); Zoanne Clack (Executive Producer – “Grey’s Anatomy” and former Writers’ Program student), Gregg Kilday (film editor at The Hollywood Reporter); psychotherapist Rebecca Roy (TheIndustryTherapist.com) to broach writers’ resistance to self-promotion; and independent new media consultant Douglas Welch (also a Writers’ Program instructor) addressing new media and social marketing platforms.
Panel followed by smaller hands-on breakout sessions. Moderated by Bill Taub.