New Media Interchange

What I’m Reading…Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas


Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

by Dan Zarrella

Want to learn how to maximize social media? When to do it, what words to use, who to tweet at? Look no further than Zarrella’s Hierarchy of Contagiousness: The Science, Design and Engineering of Contagious Ideas. Social media master Dan Zarrella has amassed years of experience helping people negotiate the often mystical place of social media marketing. Now, he has condensed those well-tried ideas into this concise and conversational book. Zarrella’s Hierarchy of Contagiousness demystifies and deconstructs how social media works, who it benefits and why we all depend upon it to help our good ideas spread.

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Filed under: Books, New Media, Social

Douglas is moderating a panel at TECHmunch Food Blogger Conference


NMI Founder, Douglas E. Welch here…I  have just been asked to moderate at panel discussion at the TECHmunch Food Blogger Conference being held in Santa Monica, California on Friday, September 23, 2011.

TECHmunch is a series of conferences in cities across the U.S. designed to help food bloggers gain the hands-on digital media, marketing and business skills they need to make their blogs more personally and financially rewarding. Each conference features leading experts in a range of disciplines — from digital publishing and search engine optimization to public relations and online advertising. TECHmunch was created by Founder Babette Pepaj, who serves as its producer and host.

I will be moderating the session titled, “Tips on Creating and Distributing Mouthwatering Multimedia Content” with panel members Sara O’Donnell (@averagebetty), Producer and Host of AverageBetty.comDiane Cu (@whiteonrice), Photographer and Publisher of White on Rice Couple.comSandi McKenna (@McMedia), Host of Midlife Roadtrip.comJohn Trefry Video Producer, (formerly Video Producer creating videos for

If you are a food blogger, or just thinking of becoming one, TECHmunch could be a great way to jumpstart your knowledge and connections. Join me on September 23, 2011!

Register for TECHmunch

TECHMunch Web Site

Filed under: Events, New Media

Elsewhere Online: Web Content Corner With Jenni Powell: 5 Things Not To Do On A Web Project Shoot…And What To Do Instead

My friend, @EditorLiam, pointed out this great article on how to treat your cast and crew, no matter how small your project or shoot. — Douglas


While both the acting unions and the Writer’s Guild now have New Media divisions to set guidelines and rules for the protection their members, generally actual shoots for web-based projects don’t have such guidelines and rules in place.  Some choose to run their sets much like television and film sets, as many people working in the web space have TV and film backgrounds.  Some projects, especially first-person projects such as lonelygirl15 or the work of Philip DeFranco, don’t require as stringent guidelines because of the bare-bones nature of their sets and crew needed.

Having worked on both film sets when I used to be a filmmaking assistant at the Los Angeles Film School to producing a great number of web shoots from scripted series to the before-mentioned first-person projects, I’ve seen a lot of things that just generally should not be happening.

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Filed under: Elsewhere

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