New Media Interchange

New Media/Social Media Jobs Available – Search by Location and Keyword

Check out our list of New Media jobs (and others) available via SimplyHired.com.

Enter your location for jobs close to you. You can also search on other keywords.

Newmedia jobs

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Filed under: Jobs, New Media, podcasting, Social

New Media Prescription: Your blog’s editorial calendar starts with your personal calendar

In my New Media Consulting business, I am often asked, “How do I get started? What should I blog about? When should I do it?” With most clients, the first place to start in developing some sort of editorial calendar for a blog begins with their very own personal calendar. The milestones in your calendar — those important events — are the beginning of any great blog.

While most people see their calendar as a reminder of upcoming events, each item on your calendar can and should drive various new media activities, as well. There are blog posts to be written and published weeks or even months ahead of the event itself. With such a ready supply of “content” for your blog, why not start here?

Both readers and search engines love a regular flow of content from blogs, podcasts and YouTube Channels. It will make them return again and again. It will lead them to subscribe to your mailing lists, RSS Feeds and Channels. When they do this, they are giving you permission to enter into their lives whenever you have something interesting to say. Do not abuse this permission, but also do not ignore their desire for new information, new content, new videos, etc.

Calendar

The Calendar Blog Process

If you want to get started with your blog — or add more content to an existing blog — here is a process I use. It all begins with my calendar.

Find the next immediate event on your calendar that you want to share with others. For this event, and subsequent events, do most or all of these steps.

  • Look back 1 month, 1 week and 1 day before the event and place calendar reminders to post event information to your blog on these days.
  • Create blog posts noting these events. Included further information as it becomes available closer to the event
    • If possible, pre-write your blog posts and schedule them to automatically post on the appropriate day.
    • If the event is a ticketed/RSVP event, note when ticket sales and registration begin
      • It is as important to post this information, at this time, as the information/date of the actual event, as people may need to purchase tickets/RSVP quickly.
      • Create a blog post describing the event and linking to the Ticket/RSVP page
      • Post (or schedule the post) to appear on your blog 1 day before tickets go on sale or the RSVP list opens. (Watch this blog for an upcoming video on how to schedule posts for WordPress and Blogger blogs)
    • If your event is not ticketed, publish your first post about the event at least 1 month ahead or sooner if possible.
      • Typically this post is in the form of a “Save the Date” post with as many details as you can provide ahead of time.
  • Share photos, video and links from previous similar events, if you attended in the past
    • Remember to collect as much content as possible during each event, so that you have plenty of content to include for subsequent occurrences
  • Repeat this for every event in your calendar, creating a constant schedule of calendar items to drive regular posts on your blog and promote your activities.
    • Make a point of including these blog posting dates (1 month, 1 week, 1 day before) for each event as you add it to your calendar.
    • “Working in Reverse” will insure that you do not “forget” to promote your events in the future.
  • Schedule Followup Posts
    • Add an event to your calendar NO MORE THAN 1 WEEK, after. Post photos, videos and a recap of the event for those that could not attend.
      • General Rule: The longer photos and video stay in your camera, the LESS LIKELY you will be to post them
      • Followup recaps are, in some ways, even more important than the pre-event announcements, as they contain information and content for those who could not attend the actual event, as well as reminders of the information for those that did.
      • Recaps allow attendees to easily share your content with their audience. This allows you to effect an even wider audience.

Further Notes:

  • A badly promoted event is a waste of time for you and everyone involved
    • This is especially true if you are not being paid for the event. In these cases, promotion of yourself and your work may be the only payment you receive. Don’t squander this opportunity by failing to promote well.
    • Sometimes you may need to do the majority of the promotion if the event organizers do not promote it fully. It is in your own best interest to do so, even though it is extra work. Don’t rely on organizers.
  • Promote your events and activities — even if the public cannot attend — so that your blog readers can at least see and hear about your work
    • Post photos, video and notes about these events/share as much as you can
    • Give your readers a look “behind the scenes” whenever you can. This is very popular content for most readers.
  • Promote your colleagues and friends events using these methods and ask them to do the same with yours
    • When someone shares your content, they are willingly providing you access to their entire network. This often includes people who are unfamiliar with your work.
    • Everyone involved with an event should make a point to promote everyone else involved in that event. It greatly expands the audience exposed to your promotion.
    • Create pre-written blog posts, social media messages that people can cut and paste, ReTweet or Share. Reducing the work/friction involved in sharing makes it more likely that people will share your message.

It should be obvious that events are time sensitive. Do not miss the opportunity to fully promote your events. Put your promotion milestones in your calendar with as much importance as the event itself. Otherwise you may find yourself putting out great effort for very little reward.

Use this link for more posts in the New Media Prescription series


Filed under: Blogging, New Media, New Media Prescription, Social

New Media Vocabulary: Facebook Page

New media vocab logo

New Media Vocabulary: Facebook Page

Pages are a fairly recent addition to the Facebook features, but I think they were a natural — and important progression — in the service once it opened up to business use as well as the typical “friending” of individuals. Pages allow anyone to setup — what I describe as — a public facing account on Facebook. Before pages, if a business of any size wanted to connect with customers and interested people, they had to make everyone a “friend.” The trouble being, though, that in order to let these friends see your status updates and other content, you were also forced to see all of their status updates. This could quickly render most Facebook feeds useless as they were filled with other, non-related information from customers and other friends.

Pages allow you to contain the business-related discussions to an area outside of your own personal Facebook Timeline, allowing you follow those people and other Pages that are most important to you, without polluting your Timeline and making it unusable. Pages also allow people to add themselves (Like) your page without any further action on your part. They can also leave a page any time they desire. This helps to cut down on the amount of administration you have to do, especially if you were “friending” each person individually.

Pages also allow you to appoint multiple administrators for a page so that various members of a group can perform page tasks like moderating, banning spammers and posting new content from their own Facebook accounts instead of having to use one Facebook login shared among a group.

For more information on Facebook Pages:

   

Previously on New Media Vocabulary:

Filed under: New Media, New Media Vocabulary, Social

Book: Cognitive Surplus by Clay Shirky

Cognitive Surpus by Clay Shirky

I finished reading this book yesterday and found it quite useful, especially when discussing New Media/Social Media issues with folks.

Shirky provides a good overview of what is happening in today’s social society even if he cannot give us a roadmap of where it might take us. Still, knowing something about our journey can help us better understand it as it occurs rather than simply trying to apply old rules to a new world. There are a lot of good examples of how and why certain social media activities occurred along with some analysis.

I especially liked the section on understanding group behaviors. Anyone trying to start or manage a group will find that section useful and informative.

Still, in the end, Shirky can’t really tell us where this is all headed. I can’t fault him much, as I don’t think anyone can really see that future fully. He does offer some ways of looking at New Media and how people us it as guidelines to future uses. That is useful in useful in itself.

I borrowed my copy of this book via the Los Angeles Public Library. You may be able to access ebooks via your own local library, too.

Filed under: Books, New Media, Social

Video Archive: The Why, What and How of Blogging

Douglas E. Welch presents on the Why, What and How of Blogging and why it is important to business, both large and small. Blogs should be an integral part of any web site. They allow you to easily update your web site without editing static pages, which means you will probably update them more often.

Learn more about social media with my ebook, Social Media Self Preservation available in the Amazon Kindle Store (http://j.mp/xMtrri)

Can’t see the video above? Watch “The Why, What and How of Blogging” on YouTube

Download “The Why, What and How of Blogging” – iPod Ready Format

 

Subscribe to Douglas’ YouTube Channel | Watch the Careers in New Media YouTube Playlist

Subscribe to the Careers in New Media podcast using iTunes

Filed under: New Media, podcast, podcasting, Show, Social, Video

Jobs: Nimble is looking for a Social Media Manager

Nimble

Nimble is looking for a Social Media Manager to aid in building relationships with various groups of stakeholders: customers, partners, bloggers, press and other members of the ecosystem. Reporting to the director of social media, the Social Media Manager will communicate and champion the vision externally, while helping develop and establish best practices, metrics and KPIs internally.

Responsibilities

  • Become one of the voices of Nimble, demonstrating thought leadership in Social Media initiatives.
  • Monitor social media for mentions of Nimble, key executives and initiatives, as well as competitors and industry trends and events.
  • Engage daily via various social media platforms like Twitter, Facebook and blogs.
  • Build relationships with thought leaders, lead customers, bloggers.
  • Provide customer service via social channels, working with internal feedback forums and Nimble product and engineering teams.
  • Collect and communicate insights that can help identify top issues, unmet needs, and other inputs that can be useful to the company from a product development, customer service, and marketing standpoint.
  • Work with the director of the social media and the rest of the social media team to provide regular updates to internal stakeholders and partners on insights gathered through regular monitoring and measurement.
  • Create and aid in creation of content, such as blogposts, videos, tweets, webinars, briefing decks.
  • Help foster a culture of innovation and advocacy in among employees and partners.

Read the full job description and apply at Nimble.com

Filed under: Jobs, New Media, Social

New Media Tips, New and Info – Follow @newmediatips on Twitter

Newmediatips wdiget

Filed under: New Media, Social, Tips

New G+ for NMI

For those of you who are finding Google+ more of their home base these days, I set up a New Media Interchange page for discussion and posting of hints, tips and other items.

Gplus nmi

Filed under: New Media, News, Social

What I’m Reading…Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

Zarrellas

Zarrella’s Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas

by Dan Zarrella

Want to learn how to maximize social media? When to do it, what words to use, who to tweet at? Look no further than Zarrella’s Hierarchy of Contagiousness: The Science, Design and Engineering of Contagious Ideas. Social media master Dan Zarrella has amassed years of experience helping people negotiate the often mystical place of social media marketing. Now, he has condensed those well-tried ideas into this concise and conversational book. Zarrella’s Hierarchy of Contagiousness demystifies and deconstructs how social media works, who it benefits and why we all depend upon it to help our good ideas spread.

Find more information on this book on GoodReads.com

Follow me on GoodReads.com

Filed under: Books, New Media, Social

Elsewhere Online: Facebook’s Blog Import Broken, RSS Graffiti Fixes It

Facebook’s Blog Import Broken, RSS Graffiti Fixes It

Shared by 

Great information from my fellow Friends in Tech member, Mike McBride. This solves several issues for my many Facebook Fan Pages.

I had posted recently on both my own profile, and the Page that I created for fans of the sitethat the Facebook blog import to Notes feature has been broken for a little while now, and so new blog posts here were not getting added over there.

Well, thanks to a mention on a mailing list by Kreg Steppe, today I discovered a neat little Facebook app called RSS Graffiti. It not only fixed the problem by taking an RSS feed and posting items as they appear on the appropriate Facebook walls, it actually goes one better, by allowing me to enter more than one feed to be posted. Previously, I had to use Yahoo Pipes to create a combined feed in order for two blog’s posts to get posted to a fan page wall, now I can easily do it with RSS Graffiti.

Plus, it seems to work pretty flawlessly, which has never been true of Facebook’s own importer!

Related posts:

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From The Many Faces of Mike McBride via Facebook’s Blog Import Broken, RSS Graffiti Fixes It.

Filed under: Elsewhere, Social

SocialGOV Event at LA City Hall

Douglas E. Welch attended this panel discussion on Monday night high atop LA City Hall in the Bradley Room. Councilmember Eric Garcetti was on hand as were 4 panel members to discuss social media and government. This event was part of Social Media Week LA, part of a series of global social media events.

Filed under: Community, Events, New Media, News, Social, Video

New Media Chat Transcript – November 24, 2009

douglaswelch: Welcome to New Media Chat sponsored by New Media Interchange at http://newmediainterchange.com.
douglaswelch: The conversation continues 24/7 on the New Media Interchange Community site at http://community.newmediainterchange.com. Post your questions and comments there in the days between these chats.
douglaswelch: With that said, the chat room is open for your questions, and comments. How is everyone tonight?
guest-13678 entered the room
junglejenny: excellent!
guest-13678 changed nickname to meganenloe
rockwanderer: thumbs up
douglaswelch: Things seem to be settling down/getting crazy as the holiday approaches
meganenloe: A little?
douglaswelch: If you didn’t get a chance to watch/participate in Fabulous Find Fridays this week, I invite you to check things out on the NMI Community site
michaelcuetta: is this show still happening?
douglaswelch: Start collecting your favorite finds for this coming Friday
douglaswelch: This is just a text chat tonight Michael
junglejenny: I have a question, who uses worpress?
douglaswelch: Ooo Ooo ME Me…but you already knew that
meganenloe: I do but I’m always lost on it.
junglejenny: Doug, your a god, thanks for helping me the other night.
rockwanderer: is there a benifit to using wordpress over blogger?
douglaswelch: Glad to help. I got a great post for Careers in New Media from your quandry
michaelcuetta: is there a top blogs link for wordpress?
junglejenny: I’m using wordpress as my website actually.
douglaswelch: @michael Somrthing that shows the top links on the given blog?
michaelcuetta: of the wordpress blogs, the most read
douglaswelch: @rockwanderer these days I lean towards WordPress for a couple of reasons but I still have 3 blogs on Blogger which were created years ago
junglejenny: not sure.
douglaswelch: @michael I think that the WordPress.com home page http://wordpress.com has a list of the top blogs hosted there, since they can see all the stats from these hosted blogs
guest-13837 entered the room
douglaswelch: @rockwanderer I like that WordPress blogs can start on wordpress.com and then migrate up to a self-hosted WordPress blog pretty easily
guest-13837 changed nickname to tracypattin
douglaswelch: Also, you can only get all the features of blogger now if you host on Blogspot. My Blogger blogs are actually hosted on my web site using the old fto method
douglaswelch: Hey Tracy!
tracypattin: hey doug!
tracypattin: been busy dealing with my FTP site and thinking up Qs for the chat
douglaswelch: WordPress is powerful and with that power comes a complexity which can be intimidating
douglaswelch: @Tracy Cool
guest-13874 entered the room
guest-13874 changed nickname to facebook_user
douglaswelch: The plugin interface of WordPress also allows you to easily add features with little fuss

Read the rest of this entry »

Filed under: Chat, Events, Live, Meeting, New Media, New Media Tips, Social, Tips

Become a Facebook Fan of New Media Interchange

Do you use Facebook as your home base for social media activities? If so, please consider becoming a Fan. Click the link below to add yourself as a Fan and share it with all your Facebook friends.

Filed under: Community, Social

Event: BarCampLA-7 – May 2 & 3, 2009

Saturday and Sunday, May 2 & 3, 2009

OTX Research
10567 Jefferson Blvd
Culver City, CA 90232

BarCamp is an unconference, which means the conference attendees are also the presenters. You meet on Saturday, post your session on a wall chart schedule and away we go. Topics can be anything that you are passionate about.

I am planning on doing at least one New Media-related session, but I have several others I might do, if time permits. I would love to see all of you there, both learning and sharing your knowledge with others.

I am hoping to run a local webcast station live from BarCampLA interviewing interesting people and giving podcasters a chance to record their show live. If you are interested in a 30 minute or 1 hour time slot, please let me know. I will have a signup available as we get closer to the event.

Finally, I also plan on doing our 3rd BarCampLA Acoustic Music Jam on Saturday night, I get a big kick out of this and it was very popular last year.

For more info on BarCampLA, visit http://barcampla.org annd subscribe to the BarCampLA mailing list at http://groups.google.com/group/BarcampLA and sign up for BarCampLA-7 on the wiki at http://barcamp.org/BarCampLA-7

See you at BarCampLA-7!

Filed under: Community, Events, New Media, Social, Software, Technology, Tips

What’s the differences between a Facebook Group and a Fan Page?

Facebook, Inc.
Image via Wikipedia

I was looking for the answer to this question for both myself and the many people who ask me about the differences. I know a few of the differences, but it is nice to have it all laid out in a concise fashion. Thanks to Chuck Reynolds and Jacob Burke of the PodCampAZ organizing group for pointing me in the right direction for this info.

How are Pages different than Facebook Groups?

Pages can only be created to represent a real public figure, artist, brand or organization, and may only be created by an official representative of that entity. Groups can be created by any user and about any topic, as a space for users to share their opinions and interest in that subject. Pages can be customized with rich media and interactive applications to engage Page visitors. Applications can’t be added to groups.

Pages are designed to allow Page admins to maintain a personal/professional distinction on Facebook, while groups are a part of your personal Facebook experience. If you’re a group admin, your name will appear on that group, while Pages will never display their admins’ names. Additionally, when you take actions on your group, such as posting on your group’s wall, these actions will appear to come from you as an individual. However, if you post or take other actions on a Page you own, it will appear to come from the Page.

As long as a group is under 5000 members, group admins can send messages to the group members that will appear in their inboxes. If the group exceeds 5000, admins can’t send messages to all members. Page admins can send updates to fans through the Page, and these updates will appear in the “Updates” section of fans’ inboxes. There is no limit on how many fans you may send an update to, or how many total fans a Page can have. It’s also possible to restrict access to a group, so that new members have to be approved, but access to a Page can only be restricted by certain ages and locations.

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Filed under: Elsewhere, News, Social, , ,

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