New Media Interchange

News: Authors learning to sell their work via video – Los Angeles Times

Seth Greenland has a good article on how authors are using online video for promotion of their books. My one complaint is that he falls into the typical trap of not seeing just how important it is and only offers a begrudging respect to it. He jokes and pokes fun (and is funny), but I want authors everywhere to understand just how important, even critical online video is to selling their books. Unless you are already a big name, the marketing departments at most publishers don’t even know you exist. It is up to your to promote your book and online video, blogs and podcasts is a great way to do it.

Straight to video
Today’s authors must learn to sell their work — and themselves. For Greenland’s new novel, “Shining City,” the publisher’s promotional budget wouldn’t cover bus fare to the book party. What to do? Try a hot tub, high-priced escorts and a pimp.
By Seth Greenland
June 15, 2008

Read the entire article


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