New Media Interchange

Dog Days of Podcasting – Day 1 – What you SHOULD be sharing in your social media feeds — from the Career Opportunities Podcast

Here is my first, real, entry in the Dog Days of Podcasting Challenge. I’ll post each days podcast here, regardless of what other show it falls under, so you can see them all together — Douglas


Career Opportuntiies Logo 2012

A few weeks ago I talked about how to attract work and opportunities to you, instead of constantly begging for your next job. One of the biggest elements of attracting work to you is using social media to share the most interesting aspects of your life and work and show people “what you do and how well you do it.” Of course, it is worth taking some time to think about what you might share on your social media feeds that contribute to this end goal. Here are a few ideas to get you started in sharing the right kind of information.

Dog Days

Books by Douglas E. Welch

  • Short stories of your best work successes

These aren’t some self-serving stories about how you saved the day, although some may have that aspect about them. Rather you are sharing these stories to help anyone else who might be experiencing the same, or similar, issues in their own line of work. Depending on your work, this could be a post on how you solved a particular tricky accounting problem, solved a difficult problem with a hidden leak (if you are a plumber), made a car run better (if you are a mechanic) or created a great computer system that saved your company tens of thousands of dollars (or even a few.) As you can see, it doesn’t matter what type of work you do. We all have interesting stories to tell that can be tremendously useful to others. By sharing these stories, you not only show people the quality of the work you do, you also help them solve their own, similar problems. This alone could lead to a job or consulting offer down the road. I know it has worked this way for me.

  • What you are reading, watching, listening

Sometimes, the media we are consuming can be very illuminating about our lives and our work. For myself, I make a point of sharing what books I am reading, what blogs I subscribe to, what videos I am watching and the podcasts I listen to as I drive about on business and pleasure. I think that if people pay attention to these items, they can get a very clear idea about where my interests lie and it can do the same for you. Again, the best thing about this is that you are just sharing what you find interesting, not trying to promote yourself, so it is a nice, soft pedal, way of accomplishing the goal of letting people know you — and your work — better.

  • Your thoughts on work, industry and life issues

While you need to be careful about descending to the level of a “rant” in these posts, working out your job issues in writing can help you discover solutions to solve the problem. Don’t name names, but rather address the deeper issues involved. Create “what if” scenarios of what you might do to solve the problem if you had the power. Tell people how you personally dealt with a problem, even if you couldn’t change the situation yourself. You can, and should, also talk about issues in your industry and how you would address the problem. Again, thinking through these issues helps you in so many ways. You might hit upon a solution that no one has discovered yet. You might find a solution to your own work issues and finally, you might help someone else who is dealing with the same issues. Often people are helped just by knowing that they are not alone in their problems. If you can offer some commiseration with their issues, and perhaps even a helpful solution, you can develop a great reputation as a problem solver that can lead to large opportunities down the road.

  • Cool things that you discover in your life and work, online and offline

Finally, one of the greatest pieces of information that you can offer is the cool things that you discover both online and in your own life. As I read through my RSS feeds each day, I often find 2-3 items that are worth sharing with others. This often results in many ‘Thank you” messages being returned as well as people sharing the information with their readers/followers/Facebook friends.

These items can take several forms. Some might simply be for entertainment (witness all the silly cat pictures out there). Some might be useful answers to business problems such as new smartphone apps, new web services and new online publications. These items also can, and should, be elements from your own life. Interesting pictures you have taken, neat templates you created, interesting architecture, music, writing and friends you encounter in your daily travels. Don’t limit yourself to just sharing things that others create. Create your own “neat things” to share, too.

If you are feeling a bit stuck on what to share via your social media feeds, I hope that these ideas will spur you into action. I believe that it is through softer sharing, rather than blatant promotion, that we can have the biggest impact on our work and careers. Rather than jumping up and down shouting “look at me, look at me”, you can have much more impact instead saying, “Look at this cool thing I found. It helped me and it might help you, too!” That is certainly how I approach my own use of social media and I believe it can be very effective in building the career you deserve.



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In The Field. Digital Media Summit

Tracy Pattin, host, Sizzle in the

Tracy Pattin, host, Sizzle in the

When I think back to all the New Media events I’ve attended over the past year one thing is for certain in this uncertain world;  just as the world of New Media has expanded, so have the audiences. Seems now they are always at capacity. If this is any barometer, it looks like New Media/Digital Media/Social Media, Non-Traditional Media have reached critical mass.

We’re all hungrier to participate in cyberspace but we don’t know where this is all going. How to navigate it. How to make it work for us. Filled to capacity, The Digital Media Summit at UCLA this past summer addressed those concerns.

“Today is about the existing media structure and the disruptive technology that will change media as we know it”, said the event’s producer and founder, Michael Stroud.

This “disruptive technology” seems to be cutting a wider swath of disruption at an accelerated pace. “We are no longer in the demonstration phase” Stroud says. This is an interesting, exciting time for New Media, Social Media,  and Web 2.0 (about to be 3.0). Although we’re not in the demonstration phase, it seems we’re still theorizing, hypothesizing and trying to figure it all out.  And on everyone’s mind is one word, monetizing. It’s beginning to sound like one of those (old media) broken records. So the questions are “Where is New Media going? How will we and it, get there? And the biggest question, “How will we all make money when we’ve arrived?”
There are all kinds of predictions like, “video on demand will replace the DVD within the next 5 years and disruptive technology will completely change the entertainment business model.

The first panel addressed “Rising Above the Marketing Noise.” Marketing to increase immediate eyeballs and growing brands long-term. Andrew Lin of Miramax, says, “a lot of brands are advertising on the web and it’s a good place to be.” But there has to be a conduit for engaging the viewer. This is where the line is drawn between New Media and (old) Traditional Media. It’s about the “lean forward” instead of the old “lean back” way of watching movies and television. It’s also about getting the marketing message out. ” Then, there has to be a reason to share the message.” Joerg Bachmaier of Endemol USA says “companies make the mistake of creating content while ignoring user behavior.” He goes on to give the example of “Married” the successful MySpace show. “We invited users to the wedding” he points out.

Chris Di Cesare CMO of YouTube, says “Traditional TV media buyers are starting to have opportunities to buy on YouTube as they are integrating brands with content. But he says it’s still a word of mouth world. Digital Media is a new tool for that word of mouth.

YouTube’s Jordan Hoffner in his key note address says YouTube is signing deals with Hollywood but we have to bridge the gap between OLD and NEW media. Once we stop making the distinction, we’ll bridge that gap. Jordan went on to talk about the major Hollywood disruption and resistance to New Media. In other words; Controlling the assets. But isn’t this a complete contradiction? New Media/Social Media is about a leveled playing field. It’s about the democratization of information and creative content. It’s about viewer control in both entertainment and marketing. The viewers can make or break, en masse,  a show or company with the touch of a key.

The second panel answered the question, “Who Controls What Viewers Watch?”
The simple answer in these Social Media times is, the ViEWERS control what viewers watch(At least for now).  But, Hollywood would like to incorporate a pay to play strategy. Then the topic becomes, Pay vs. Free. Always ending up back at the overall topic; Monetization.

As far as marketing is concerned, people are reaching people through Social Media, but there has to be a reason for them to share a message.” So it’s still a word of mouth world, morphing into a word of MOUSE world.  As far as the monetizing, it’s about the audience and the audience is about good content but it’s more than that. It’s about engaging those viewers.

Hollywood executive, Curt Marvis of Lionsgate summed it up best when answering the question, “How do we create content for digital media?”It’s all about the marketing. It’s just like traditional media. You need a budget to make the movie then a budget to market it. This is the formula that has to be there with digital media.”

So there you have it. Maybe the answer is in the question:
“How do we converge New Media and Old Media?” Because it looks like (in some form) both are here to stay.

Check out iHollywood Forum for events throughout the year.

-Tracy Pattin

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Case Study: Blogs Influence Consumer Purchases More than Social Networks

An example of a social network diagram.

Image via Wikipedia

This is the first in a series where I will highlight New Media case studies which seek to bring a deeper understanding of how blogs, povdcasting, ideo sharing and more are changing business today.

Thanks to Social Media Expert, Chris Brogan, for sharing his excellent collection of Delicious bookmarks to get this series started.

Blogs Influence Consumer Purchases More than Social Networks

The number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences their purchase decisions, playing a key role in ushering them to the point of actual purchase, according to a BuzzLogic-sponsored study, reports Retailer Daily.

Continue Reading this Case Study

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