New Media Interchange

New Media is about sharing your message, not being a star

Douglas E. Welch, Founder, New Media Interchange

Douglas E. Welch, Founder, New Media Interchange

When I talk to people about the opportunities of New Media, especially here in Los Angeles, their thoughts often turn to the stereotypical image of television or radio shows. They see elaborate sets, expensive lighting and sound equipment and maybe even a live audience. This is NOT what New Media is about. Sure, New Media shows often take on some of the forms of radio or television shows since these are our most familiar examples of media. That said, New Media can have a higher goal than simply entertainment. New Media is about sharing your message with the world, not about being a star.

Sure, there are pure entertainment shows out there in the New Media world. That is the message that those people have decided they want to share. That doesn’t mean you have to limit yourself to that framework. Television isn’t made up of only scripted drama series. There are a variety of show types. New Media takes that variety and adds countless new concepts.

For the first time in the history of media, you now have the ability to take your message, about anything, directly to your audience. This is a great power which almost anyone can use. Do you have a real estate company? Use New Media to communicate directly with the buyers and sellers who are most interested. Run a restaurant? Communicate directly with both your biggest fans and people who know nothing about you. Have a freelance business? Develop your own show to share the best of your knowledge and skills with those that need it most — and are therefore more willing to pay for it!

“For me, New Media isn’t about the show as a property unto itself. It is about the message.”

For me, New Media isn’t about the show as a property unto itself. It is about the message. In most cases, you will not make money on your New Media show alone, you will make it on the customers that it brings to your business, the side products that you sell and the attention and authority the show and the quality information you offer bring to you as an individual.

Since New Media is not about being a star, we don’t have to worry about huge budgets, fancy lighting, costumes, actors and more. Your show is about you, at a very personal level. People will come to you looking for great information and, in many cases, to know you better as a person. There is an intimacy to coming into someone’s computer and home on a regular basis. You will learn more about your viewers, your customers, your fellow hobbyists as they learn more about you.

Don’t let your long experience with mainstream media limit your view of what New Media can be or what it can do for you. We are still at the very beginning of New Media, still finding its power and its limits. This is the time for innovation and play. Let’s see how far we can stretch the bounds of this new tool. Let’s see how it can change our work, our businesses, our lives for the better.

It has been said that complete freedom can be one of the most frightening things in our lives. It paralyzes us with the possibilities. New Media Interchange is dedicated to breaking through this paralysis and helping you find a way to make New Media work for you, regardless of what message you are trying to share with the world.

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Video: The Chess Game

NMI Member, William, shared his video, The Chess Game, with us at the last meeting. This piece was a student project and shot on “real” film. (SMILE).

See more of William’s video on his YouTube Channel, UnderseenTV

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News: Authors learning to sell their work via video – Los Angeles Times

Seth Greenland has a good article on how authors are using online video for promotion of their books. My one complaint is that he falls into the typical trap of not seeing just how important it is and only offers a begrudging respect to it. He jokes and pokes fun (and is funny), but I want authors everywhere to understand just how important, even critical online video is to selling their books. Unless you are already a big name, the marketing departments at most publishers don’t even know you exist. It is up to your to promote your book and online video, blogs and podcasts is a great way to do it.

Straight to video
Today’s authors must learn to sell their work — and themselves. For Greenland’s new novel, “Shining City,” the publisher’s promotional budget wouldn’t cover bus fare to the book party. What to do? Try a hot tub, high-priced escorts and a pimp.
By Seth Greenland
June 15, 2008

Read the entire article

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