Next New Media Chat – Tue, Nov. 10 – 7 pm

Join us for our next New Media Chat!

The topics for these regular chats are wide-ranging, but I can almost guarantee we will touch on Twitter and its uses, Facebook, YouTube and more.

Even better, bring your own questions and NMI Founder, Douglas E. Welch and the other NMI Members will offer their best advice and guidance.

Tuesday, November 10, 2009 – 7 pm PDT

To join in the chat, visit http://tinychat.com/newmediainterchange

New Media Chat Transcript – October 27, 2009

[19:00] douglaswelch: Welcome everyone to this New Media Chat sponsored by New Media Interchange at http://newmediainterchange. Our community site is at http://community.newmediainterchange.com.
[19:00] douglaswelch: A transcript of tonight’s chat should be available on the web site when we are done. This is one reason we are using TinyChat tonight as our online living room.
[19:01] joliveroconnell: @Andrea–good to see you!
[19:01] joliveroconnell: And everyone
[19:01] douglaswelch: The goal of these chats is to share our New Media knowledge and learning. As I mentioned in the email invite, reach out to the less tech saaavy among you and iontroduce them to the chat so they can learn more.

Audio: Ghosts of the Internet Live 2009

Last night, NMI Members Michael Lawshe and Keri Dearborn hosted their annual Ghosts of the Internet Live Reading of Halloween and Spooky Stories. If you didn’t get a chance to join us live, you can now listen to this encore presentation via podcast.

Listen

Photos

More photos

In the Field. Going Live! Tubefilter’s Live Event!

Tracy Pattin, host, SizzleintheMiddle

Busby’s nightclub was buzzing this past Monday night with  Tubefilter and the Hollywood Web Television Meetup:  Going LIVE!.

It was a lively (and of course very entertaining and streamed live) panel with Tubefilter’s Drew Baldwin, Coin-op TV’s Hailey Bright, Mahalo Daily’s Tyler Crowley, The Streaming.TV’s Brian Gramo, and Ooyala’s Bismark Lepe, about producing live television on the web. It’s called, “Live Streaming” and it looks like the next big web evolution.

So what does it take? Tubefilter’s Drew Baldwin says, “You have to be improvisational down to the last electrical cord.” Mahalo’s Tyler Crowley says, “People want live because is the easiest and best way to interact. Live is her to stay.”

So, what are the drawbacks of this new technology? Just that… It’s NEW technology. The Stream.TV’s Brian Gramo says, “The technology is still not perfect.” Assuring us that it will get there…in at most…3 years.

Of course the other big question of the evening was…you guessed it, “How do you monetize?” Bismark of Ooyala, says “It’s all about syndication.” He says he’s starting to see the networks “Open inventory to live stream.” The panel went on to talk about donating, sponsors and other ways to get “eyeballs to the site.”

One last bit of wise advice: ( that never seems to change) It all starts with content. Content is still king.

Check out the upcoming November Tubefilter meetup event

-Tracy Pattin

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New Media Chat – Make the Most of New Media

** Please make a point of sharing this with some of your less tech saavy friends and business partners. Heck, sit down together with them for this chat. There is some great information to be had, especially for those just learning about New Media — Douglas

Tuesday, October 27, 2009 at 7 pm PDT

Join NMI Founder, Douglas E. Welch and other NMI members for a live and wide ranging discussion of New Media. What is it? How to use it? Why? Let’s talk about Twitter, YouTube, Blip.tv, Facebook and a host of others.

This week we will be using TinyChat.com to host our chat. It has tools for recording the entire chat for later reading as well as audio and video conferencing.

Visit http://tinychat.com/newmediainterchange to join in!

NMI Blog now has mobile theme

WordPress.com has turned on a mobile web theme for all blogs hosted on their site. Those browsing on an iPhone or other mobile web device will now see the blog in the format below. It is much easier to use the site than before. I know I will appreciate the new theme on my iPhone 3G.

The New Media Interchange Community Site (and all Ning.com based sites) have had a mobile theme for a while. Here is an example of how it appears on the iPhone.

Former NPR newscaster starts podcast

Image via Wikipedia

If it’s true that a New Media ‘can’t get no respect’ until the Old Media types begin to populate it, then we’re about to get a boost from former NPR Day to Day newscaster Madeline Brand who is beginning a Mommy blog/podcast this weekend according to this story in today’s LA Times:

Parenting on the Edge: Madeleine Brand casts a critical eye on classic kids’ books

Why am I throwing yet another (b)log on the towering inferno of mommy blogs out there? There must be at least a gazillion of them, to use my son’s word for anything larger than 10. And yet there also seems to be an unquenchable desire to talk about parenting, as if we’re the first to experience it. Turning “parent” into a gerund would have been alien to our parents, which says a lot about where we are.

I used to host a radio show on NPR called “Day to Day.” Whenever we did a story on parenting, the response was big. I thought, “Wow, this is really connecting with our listeners; wouldn’t it be great to do a whole show or series of podcasts on this topic?” But being a mom with a full-time job, I couldn’t really find the time.

Soon, I had all the time in the world: NPR canceled the show, and I lost my job. So I downsized from NPR’s swank Culver City studios to my closet, which my husband gallantly soundproofed. I bought some audio equipment, and “Parenting on the Edge” was born. Earlier episodes, which I posted at madeleinebrand.com, covered topics such as what children should not be learning in preschool (their ABCs); the social dilemmas faced by stay-at-home dads; why a family gave up everything (car, home, retirement fund) to travel the world; and how to have a good conversation with your child. (Start by not asking, “How was school today?”)

More at:   http://www.latimes.com/features/home/la-hm-parenting-ss,0,5820263.htmlstory

I suppose this one caught my eye ’cause I liked her work on Day to Day – and I liked her first topic since I so disliked The Giving Tree myself – though Runaway Bunny I could spend some time defending!

In The Field. Digital Media Summit

Tracy Pattin, host, Sizzle in the Middle.com

When I think back to all the New Media events I’ve attended over the past year one thing is for certain in this uncertain world;  just as the world of New Media has expanded, so have the audiences. Seems now they are always at capacity. If this is any barometer, it looks like New Media/Digital Media/Social Media, Non-Traditional Media have reached critical mass.

We’re all hungrier to participate in cyberspace but we don’t know where this is all going. How to navigate it. How to make it work for us. Filled to capacity, The Digital Media Summit at UCLA this past summer addressed those concerns.

“Today is about the existing media structure and the disruptive technology that will change media as we know it”, said the event’s producer and founder, Michael Stroud.

This “disruptive technology” seems to be cutting a wider swath of disruption at an accelerated pace. “We are no longer in the demonstration phase” Stroud says. This is an interesting, exciting time for New Media, Social Media,  and Web 2.0 (about to be 3.0). Although we’re not in the demonstration phase, it seems we’re still theorizing, hypothesizing and trying to figure it all out.  And on everyone’s mind is one word, monetizing. It’s beginning to sound like one of those (old media) broken records. So the questions are “Where is New Media going? How will we and it, get there? And the biggest question, “How will we all make money when we’ve arrived?”
There are all kinds of predictions like, “video on demand will replace the DVD within the next 5 years and disruptive technology will completely change the entertainment business model.

The first panel addressed “Rising Above the Marketing Noise.” Marketing to increase immediate eyeballs and growing brands long-term. Andrew Lin of Miramax, says, “a lot of brands are advertising on the web and it’s a good place to be.” But there has to be a conduit for engaging the viewer. This is where the line is drawn between New Media and (old) Traditional Media. It’s about the “lean forward” instead of the old “lean back” way of watching movies and television. It’s also about getting the marketing message out. ” Then, there has to be a reason to share the message.” Joerg Bachmaier of Endemol USA says “companies make the mistake of creating content while ignoring user behavior.” He goes on to give the example of “Married” the successful MySpace show. “We invited users to the wedding” he points out.

Chris Di Cesare CMO of YouTube, says “Traditional TV media buyers are starting to have opportunities to buy on YouTube as they are integrating brands with content. But he says it’s still a word of mouth world. Digital Media is a new tool for that word of mouth.

YouTube’s Jordan Hoffner in his key note address says YouTube is signing deals with Hollywood but we have to bridge the gap between OLD and NEW media. Once we stop making the distinction, we’ll bridge that gap. Jordan went on to talk about the major Hollywood disruption and resistance to New Media. In other words; Controlling the assets. But isn’t this a complete contradiction? New Media/Social Media is about a leveled playing field. It’s about the democratization of information and creative content. It’s about viewer control in both entertainment and marketing. The viewers can make or break, en masse,  a show or company with the touch of a key.

The second panel answered the question, “Who Controls What Viewers Watch?”
The simple answer in these Social Media times is, the ViEWERS control what viewers watch(At least for now).  But, Hollywood would like to incorporate a pay to play strategy. Then the topic becomes, Pay vs. Free. Always ending up back at the overall topic; Monetization.

As far as marketing is concerned, people are reaching people through Social Media, but there has to be a reason for them to share a message.” So it’s still a word of mouth world, morphing into a word of MOUSE world.  As far as the monetizing, it’s about the audience and the audience is about good content but it’s more than that. It’s about engaging those viewers.

Hollywood executive, Curt Marvis of Lionsgate summed it up best when answering the question, “How do we create content for digital media?”It’s all about the marketing. It’s just like traditional media. You need a budget to make the movie then a budget to market it. This is the formula that has to be there with digital media.”

So there you have it. Maybe the answer is in the question:
“How do we converge New Media and Old Media?” Because it looks like (in some form) both are here to stay.

Check out iHollywood Forum for events throughout the year.

-Tracy Pattin

Join us for a New Media Chat!

Join us for a New Media Interchange Chat!

Want to learn how and why to use Twitter, Facebook, YouTube and more? Looking to jumpstart your use of New Media? Join us for our first New Media Chat.

New Media Interchange Founder, Douglas E. Welch and other NMI members will be on-hand to chat about all your New Media Issues.

Tuesday, October 13, 2009 – 7pm

Join the chat on the New Media Interchange Community Site

You can also link directly to the chat page at

http://newmediainterchange.ning.com/chat

Elsewhere: Sharing your Google Reader Shared Items via Twitter

NMI Founder, Douglas E. Welch, recently posted this item about sharing  your Google Shared Items via Twitter and more.

Ah, this is one of my trade secrets! Bwaahahha. Actually it is one of my experiments with linking things together online. It’s not all posts, by the way, just items I share from Google Reader.

First, I use Google Reader to monitor several hundred feeds. Clicking “Share” in Google Reader automatically creates a web page of my shared items (http://www.google.com/reader/shared/douglas.welch) It also creates an RSS feed of those same items.

Read the entire article

PodCampAZ is rapidly approaching and Douglas is speaking again this year!

For the 3rd year in a row, I will be speaking at PodCampAZ, (November 14 & 15, 2009) which I consider to be the premiere New Media event for the Southwest. Even better, it’s FREE!

I will presenting on 2 topics this year:

My Podcasting Workflow – Audio and Video – A Real World Example

Need some help getting your podcast started. Join veteran podcaster Douglas E. Welch as he takes you through his audio and video podcast process, including discussion on recording, editing, hosting, RSS and more. This is a “Real World Example” showing you the process Douglas has developed over years of podcasting and offering you lessons learned in the trenches.

Stay in control of your RSS feed

In order to maintain complete control over your podcast you need to guard access to your RSS feeds religiously. While services such as Feedburner and others can greatly enhance your podcasting RSS feeds, you need to take some basic steps to maintain control in case your RSS service disappears or tries to control your RSS feed. Learn how web site re-directs, WordPress press plugins and more can help you maintain control over your RSS feeds and keep your podcast in your hands.

As you can see, I am concentrating on some of the nuts and bolts aspects of getting your podcast going. After doing this for 5 years, I understand how fun, important, enlightening, podcasting can be and I want to share that power with everyone.

About PodCampAZ…

It’s that time of year again – PodCamp AZ is coming to the University of Advancing Technology November 14th and 15th! PodCampAZ is a FREE networking media unconference, dedicated to blogging, video blogging, podcasting, social networking, and all other relevant media. At the heart of the unconference is the opportunity to have a conversation at large with those innovators which have created a successful blend of relevant media and put it to work for them. Speakers will address emerging trends and best practices on everything from print and radio to mobile, interactive web, and in real life information exchange. During PodCamp sessions, attendees are free to drop in, listen and learn about what is relevant to their needs, and if they choose to, move on to other sessions. You can also become an interactive part of the experience by sharing your knowledge as a speaker or stimulating ideas and asking questions as an active attendee.

If you are an established or aspiring blogger, podcaster, video blogger, or social media advocote and want to meet hundreds of people with the same interests, head over to podcampaz.org to get more information about this exciting event. And above all else, register to attend PodCamp AZ!

New Media Answers Celebrates 1st Anniversary!

Looking over the New Media Interchange site tonight, preparing some other information, I was pleasantly surprised to see the our first show, New Media Answers, celebrated its 1st Anniversary in August 2009. Tracy Pattin and myself (Douglas E. Welch) have produced 16 episodes of this series, designed to help answer some of the most basic questions about New Media.

Please let us know if there are any questions we can answer for you in future shows. We love getting to the heart of your New Media questions and giving you the information you need to move forward with your own projects.

You can find all the past New Media Answers shows on the New Media Interchange Web Site under New Media Answers (direct link)

Thanks to Tracy for her great work. She now has 2 podcasts of her own, Sizzle in the Middle (Adventurize Your Mid-Lfe) and Voicebank.net’s VoiceRegistry blog and podcast where can learn about the amazing world of voiceover acting through interviews with many of its most important people.

As for me, I will be celebrating the 5th Anniversary of my show, Career Opportunities: Helping to Build the Career You Deserve on September 24, 2009. I was one of the pioneer podcasters and still greatly enjoy it after all these years. It is this enjoyment that drives me to introduce everyone to the power of New Media and led directly to the creation of New Media Interchange. You can find more of my audio and video productions on my other blogs and podcasting, My Word with Douglas E. Welch, A Gardener’s Notebook, TechnologyIQ and Careers in New Media. You’ll find links to all of these on my web site at http://welchwrite.com/.

Please be sure to check out the New Media Interchange Commmunity site, where you can ask your New Media questions and discuss issues with your fellow NMI members.

New Media is about sharing your message, not being a star

Douglas E. Welch, Founder, New Media Interchange

When I talk to people about the opportunities of New Media, especially here in Los Angeles, their thoughts often turn to the stereotypical image of television or radio shows. They see elaborate sets, expensive lighting and sound equipment and maybe even a live audience. This is NOT what New Media is about. Sure, New Media shows often take on some of the forms of radio or television shows since these are our most familiar examples of media. That said, New Media can have a higher goal than simply entertainment. New Media is about sharing your message with the world, not about being a star.

Sure, there are pure entertainment shows out there in the New Media world. That is the message that those people have decided they want to share. That doesn’t mean you have to limit yourself to that framework. Television isn’t made up of only scripted drama series. There are a variety of show types. New Media takes that variety and adds countless new concepts.

For the first time in the history of media, you now have the ability to take your message, about anything, directly to your audience. This is a great power which almost anyone can use. Do you have a real estate company? Use New Media to communicate directly with the buyers and sellers who are most interested. Run a restaurant? Communicate directly with both your biggest fans and people who know nothing about you. Have a freelance business? Develop your own show to share the best of your knowledge and skills with those that need it most — and are therefore more willing to pay for it!

“For me, New Media isn’t about the show as a property unto itself. It is about the message.”

For me, New Media isn’t about the show as a property unto itself. It is about the message. In most cases, you will not make money on your New Media show alone, you will make it on the customers that it brings to your business, the side products that you sell and the attention and authority the show and the quality information you offer bring to you as an individual.

Since New Media is not about being a star, we don’t have to worry about huge budgets, fancy lighting, costumes, actors and more. Your show is about you, at a very personal level. People will come to you looking for great information and, in many cases, to know you better as a person. There is an intimacy to coming into someone’s computer and home on a regular basis. You will learn more about your viewers, your customers, your fellow hobbyists as they learn more about you.

Don’t let your long experience with mainstream media limit your view of what New Media can be or what it can do for you. We are still at the very beginning of New Media, still finding its power and its limits. This is the time for innovation and play. Let’s see how far we can stretch the bounds of this new tool. Let’s see how it can change our work, our businesses, our lives for the better.

It has been said that complete freedom can be one of the most frightening things in our lives. It paralyzes us with the possibilities. New Media Interchange is dedicated to breaking through this paralysis and helping you find a way to make New Media work for you, regardless of what message you are trying to share with the world.

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NMI members enter “Your Parks” video contest

New Media Interchange members, Keri Dearborn and Michael Lawshe have posted their entry in the National Parks Foundation “Your Parks” contest. You can view, and vote for, their video by clicking the image below.

Contests like this are one way you can hone your new media skills while having a good time, and perhaps, helping out a good cause. Do you know a charity that could use some short videos for their web sites? Consider helping the out and putting your knowledge to work at the same time.

Open up your company, store, and life to the world

Image via Wikipedia

I posted this tip today on the NewMediaTips Twitter feed today, but I wanted to expand on it here.

“Stores have viewing windows and open kitchens for a reason. New media opens your viewing window to the world, not just those nearby”

Nearly everyone likes to see behind the scenes. Cake stores have viewing windows into the decorating area and more and more restaurants are designed with open kitchens where diners can take in the entire process of preparing their meal. Krispy Kreme Donuts exposed their entire production line, making it a show unto itself. Factory tours are everywhere and their are entire television shows dedicated to showing “How it’s made”

Considering the public’s love for behind the scenes information, why not use new media tools to expose your business, your work, your life, to those who might be interested. New Media is like opening your viewing window, your backstage, to the world instead of just the few people who happen to walk by your storefront. Increasingly, the Internet is your storefront and you should be using New Media to give people a look, a taste, of what is happening.

You can do this by putting photos on your web site, recording audio interview with your staff, or taking video of a particular process. All of these types of media can be easily captured and shared using inexpensive equipment and cheap or free Internet services.

What’s stopping you? Leave our questions and comments on this post and I will give your some great ideas for getting started today.

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Email is still alive – New Media Answers 016

Tracy Pattin and Douglas E. Welch discuss talk All Things Email in this edition of their on-going series, New Media Answers.

iPod Ready Video

Listen to past New Media Answers episodes

Get New Media Tips via Twitter

Become a Facebook Fan of New Media Interchange

Do you use Facebook as your home base for social media activities? If so, please consider becoming a Fan. Click the link below to add yourself as a Fan and share it with all your Facebook friends.

New Media Interchange Facebook Fan Page

Welcome Indiegrll 2009 Attendees!

Welcome Indiegrll 2009 Attendees to New Media Interchange – Bringing the Power of New Media to Everyone!

This week, Toni Koch of TKPromo introduced the Indiegrll conference to New Media Interchange and its mission to help everyone benefit from New Media tools.

Please let me know your questions or comments via comments here on the blog,  email to info@newmediainterchange.com or posts on the New Media Interchange Community site.

Twitter Software and more! – New Media Answers 015

Tracy Pattin and Douglas E. Welch discuss Twitter clients and how they can help you use Twitter more effectively in Episode 15 of New Media Answers.

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All a-Twitter: New Media Answers 014

Douglas E. Welch and Tracy Pattin from New Media Interchange discuss the uses of Twitter.

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