New Media Interchange

News: Where your favorite actress could end up next: YouTube

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Hollywood talent agency William Morris is in talks for a deal that would funnel the talent agency’s clients into videos created for the Internet giant.
By Dawn C. Chmielewski
January 30, 2009

Hollywood talent agencies pride themselves on placing their star clients into the biggest movies and TV shows.

Now, add YouTube to the list.

William Morris Agency, one of the largest talent firms, is in talks for a deal that would funnel its clients — both actors and consumer brands — into videos created for the Internet giant. It’s the latest example of how old-line agencies are actively cultivating new homes for talent, as traditional film and television jobs for their clients grow more scarce and less lucrative.

Read entire article at LATimes.com

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One Response

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