New Media Interchange

New Media is about sharing your message, not being a star

Douglas E. Welch, Founder, New Media Interchange

Douglas E. Welch, Founder, New Media Interchange

When I talk to people about the opportunities of New Media, especially here in Los Angeles, their thoughts often turn to the stereotypical image of television or radio shows. They see elaborate sets, expensive lighting and sound equipment and maybe even a live audience. This is NOT what New Media is about. Sure, New Media shows often take on some of the forms of radio or television shows since these are our most familiar examples of media. That said, New Media can have a higher goal than simply entertainment. New Media is about sharing your message with the world, not about being a star.

Sure, there are pure entertainment shows out there in the New Media world. That is the message that those people have decided they want to share. That doesn’t mean you have to limit yourself to that framework. Television isn’t made up of only scripted drama series. There are a variety of show types. New Media takes that variety and adds countless new concepts.

For the first time in the history of media, you now have the ability to take your message, about anything, directly to your audience. This is a great power which almost anyone can use. Do you have a real estate company? Use New Media to communicate directly with the buyers and sellers who are most interested. Run a restaurant? Communicate directly with both your biggest fans and people who know nothing about you. Have a freelance business? Develop your own show to share the best of your knowledge and skills with those that need it most — and are therefore more willing to pay for it!

“For me, New Media isn’t about the show as a property unto itself. It is about the message.”

For me, New Media isn’t about the show as a property unto itself. It is about the message. In most cases, you will not make money on your New Media show alone, you will make it on the customers that it brings to your business, the side products that you sell and the attention and authority the show and the quality information you offer bring to you as an individual.

Since New Media is not about being a star, we don’t have to worry about huge budgets, fancy lighting, costumes, actors and more. Your show is about you, at a very personal level. People will come to you looking for great information and, in many cases, to know you better as a person. There is an intimacy to coming into someone’s computer and home on a regular basis. You will learn more about your viewers, your customers, your fellow hobbyists as they learn more about you.

Don’t let your long experience with mainstream media limit your view of what New Media can be or what it can do for you. We are still at the very beginning of New Media, still finding its power and its limits. This is the time for innovation and play. Let’s see how far we can stretch the bounds of this new tool. Let’s see how it can change our work, our businesses, our lives for the better.

It has been said that complete freedom can be one of the most frightening things in our lives. It paralyzes us with the possibilities. New Media Interchange is dedicated to breaking through this paralysis and helping you find a way to make New Media work for you, regardless of what message you are trying to share with the world.

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Filed under: New Media, Opinion, , , , , , , , , , , ,

Audio: Welcome and the first in our New Media Answers Series

Douglas E. Welch and Tracy Pattin sit down for the first episode in our series, New Media Answers

Listen: New Media Answers 001: Blogging and Your New Media Web Site

In this episode, Douglas offers a short introduction to New Media Interchange and then discusses all sorts of questions regarding blogging and your new media web site, using Tracy’s Sizzle in the Middle blog and podcast site as an example.

Listen in as they discuss what needs to be moved, what needs to be added and the ins and outs of blogging for your show.

Links:

This interview recorded with the Zoom H2 Handy Portable Stereo Recorder.

Filed under: Audio, New Media, New Media Answers, podcast, Show, , , ,

News: Tech Nation: Scott Sigler’s Book Infected

Author Scott Sigler is credited with having the first podcast novel, Earthcore. His latest book, Infected, is now headed up the book charts. In this interview, he talks about Infected, but also about how podcasting helped to establish his writing career.

Dr. Moira Gunn speaks with Scott Sigler, who talks about his bioterror thriller “Infected.” While it’s based on the premise of a biological weapon on the loose, he’s actually a modern day Charles Dickens.

Listen to this show

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Elsewhere Online: Reaper – multitrack audio production software for Windows and Mac

The Red Ferret Journal points on this new, free full functioning 30 day demo, audio recording and editing software. I have been looking for an alternative to Audacity to recommend to my podcasting students and clients, so I am looking into Reaper deeply.

As an aside, I love seeing multi-platform software is becoming more of the norm these days. I can never tell which computer I might want to use the software on, so it is great to have a choice.

Download: Reaper

Reaper – multitrack audio production software for Windows and Mac

Reaper

Reaper is a full function audio production program which comes with a shed load of features and tech smarts. The program is also tightly coded, which means no bloatware to contend with, a sure sign that someone is trying to do the job properly. Available as a fully working demo, and […]

(Via The Red Ferret Journal.)

Filed under: Audio, News, Software, , , , ,

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